Reviews are one of the highest-ROI marketing assets a service business can build. The hard part isn’t doing great work—it’s asking consistently, at the right time, with the right words.
Below are copy/paste text messages you can use for different situations, plus a few quick rules to increase your response rate.
Quick rules that make these templates work
- Ask fast: Send within 1–2 hours of job completion (or same day).
- Make it easy: Use one link, not multiple.
- Keep it short: One clear request.
- Personalize lightly: First name + service type is enough.
- Don’t “bribe” for reviews: Incentives can violate platform policies. If you offer a thank-you, make it non-conditional (and check local rules).
Before you send: have your review link ready
Use your direct Google review link (or your preferred platform). Replace [LINK] in the templates below.
1) The simple “thank you” (best all-around)
Hi [First Name]—thanks again for choosing [Business Name] today. If you have 30 seconds, would you leave us a quick review? It really helps a local business. [LINK]
Example
Hi John Doe — thanks again for choosing Systems Integrations today. If you have 30 seconds, would you leave us a quick review? It really helps a local business.https://share.google/Ya5CaetKxbfxHBs8o
2) The “we’re local” version (great for community-minded customers)
Hi [First Name], thank you for supporting a local business. If you were happy with our service today, would you leave a quick review here? [LINK]
3) The “specific mention” prompt (improves review quality)
Hi [First Name]—appreciate you having us out today. If you can, would you leave a quick review and mention how we did on communication/timeliness? Here’s the link: [LINK]
4) The “technician shout-out” (builds team morale + trust)
Hi [First Name]—thanks for choosing [Business Name]. If [Tech Name] did a great job today, would you leave a quick review and give them a shout-out? [LINK]
5) The “business owner/manager” version (B2B friendly)
Hi [First Name], thanks for having [Business Name] onsite today. If our team met expectations, would you share a quick review? It helps other businesses find a reliable provider. [LINK]
6) The “closed the loop” follow-up (send the next day)
Hi [First Name]—just checking in to make sure everything is still working well after yesterday’s visit. If you’re all set, would you mind leaving a quick review? [LINK]
7) The “busy customer” ultra-short version
Hi [First Name]—quick favor: could you leave us a review? [LINK] Thank you!
8) The “after an emergency call” version
Hi [First Name]—glad we could help today. If you have a moment, would you leave a quick review about your experience? [LINK]
9) The “repeat customer” version
Hi [First Name]—always appreciate working with you. If you haven’t yet, would you leave us a quick review? It helps a ton. [LINK]
10) The “new customer welcome” version
Hi [First Name]—thank you for choosing [Business Name] for your first visit. If you were happy with the service, would you leave a quick review here? [LINK]
11) The “make it right first” version (if something went wrong)
Hi [First Name]—thanks again for your patience. Are you satisfied with how we resolved everything? If so, would you consider leaving a review about the final outcome? [LINK]
12) The “seasonal tune-up/maintenance” version
Hi [First Name]—thanks for scheduling your [season] maintenance with [Business Name]. If everything went smoothly, would you leave a quick review? [LINK]
13) The “photo proof” version (only if you already shared photos)
Hi [First Name]—I just sent over the before/after photos. If you’re happy with the results, would you leave a quick review here? [LINK]
14) The “two-step” approach (ask permission first)
Hi [First Name]—thanks again for choosing [Business Name]. Quick question: would you be open to leaving us a short review?
(If yes, reply with)
Thank you! Here’s the link: [LINK]
15) The “QR code” add-on (for invoices/leave-behinds)
Text message:
Hi [First Name]—if it’s easier, you can also scan the QR code on your invoice to leave a review. Here’s the link too: [LINK]
Timing suggestions (so you don’t over-message)
- Send #1 same day (best)
- If no review, send #6 the next day
- If still no review, stop there (or wait until the next successful job)
Pro tip: build it into your process
Add a simple checkbox to your job-close workflow:
- “Review request sent”
Consistency beats cleverness.
Note: This article is for general marketing and informational purposes. Review platform policies can change—always follow the rules of the platform you’re using.
